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Supermodel and fashion icon Gigi Hadid has added a new job to her extensive resume: founder. She's now the creative director and founder of her first brand, Guest in Residence, a cashmere and knitwear company.
Offering a wide range of knitwear like beanies, sweaters, pants, and polos, Guest in Residence aims to bridge the gap between overpriced cashmere and accessible fashion that lasts for generations to come, "Cashmere is transformative," says Hadid. "But there's a seriousness that can surround cashmere and luxury." Guest in Residence is the model's plan to disrupt that, creating pieces that she calls "funky classics" - heritage silhouettes, in joyful colorways, at an affordable price point.