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ASKKNY
We are longtime colleagues, turned long- term friends. We love clothes (especially denim), but were bored with the current atmosphere of fashion; chasing trends and forgetting about making core pieces that live in a wardrobe forever.
When creating ASKK, we felt strongly about 3 things:
- Using the best fabrics (we mostly use Japanese)
- Producing in Los Angeles
- Designing clothes for everybody & every body (we aren’t quite there yet, but we’re close!)
AS
Andrea has over 17 years of experience on the business side of fashion, namely launching the Rag & Bone direct to consumer business and working with brands such as Paul Smith and Salvatore Ferragamo. She has always had a focus on the consumer and what she wants. She has never been driven by runway shows or trends. Andrea listens to the consumer and makes clothes they genuinely want to wear.
KK
Katrina is somewhat of a denim expert. She started her career at J Brand as its very first employee, helping to create and launch what has become one of the most relevant denim brands. After J Brand, she moved onto Rag & Bone as the first denim designer (yep!). There, she helped to launch and build its denim category, which is a cornerstone of the brand’s business, and some of the most iconic jeans out there today.
